B2B MARKETING EXECUTIVE — OPEN TO VP / DIRECTOR / CMO ROLES — FARGO, ND / REMOTE

Rob Phillips

Enterprise GTM / Brand Architecture / Revenue Systems

I build the marketing systems that make complex B2B portfolios easier to sell. Brand architecture after acquisition. Demand generation from scratch. GTM clarity when the product story has gotten ahead of the narrative. A portfolio that's easier to understand becomes easier to buy from, easier to lead, and easier to grow.

Every growing organization reaches a point where the decisions that created growth stop being enough to sustain it. I call this Portfolio Drift →

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$30M+

Qualified pipeline
built in 5 months

100+

Products unified across
10+ acquisitions

40%+

Email open rates
2x industry average

$1M+

Value delivered via
internal brand architecture

Work Case studies with real numbers ↗ About How I operate and what I'm selective about ↗ Thinking Portfolio Drift and how I approach growth problems ↗

WEX — Global Brand Director, 10+ years

CorVent Medical — Director of Marketing

Stack Sports — Director of Creative Design

FinTech · B2B SaaS · MedTech · Cybersecurity

25+ years B2B marketing leadership

Selected work All case studies

WEX — Global FinTech — 2020–2024

Enterprise Brand Architecture

Unified a fragmented portfolio of legacy product names across 10+ acquisitions into a single branded house with naming governance that scales.

100+ Products consolidated

Outcome: a single portfolio, understood as one thing.

CorVent Medical — MedTech — 2025

$30M Pipeline From Zero

Built a complete revenue engine from scratch in 5 months. CRM, lead gen methodology, 19K targeted contacts, 250 qualified opportunities.

$30M+ Qualified pipeline in 5 months

Outcome: demand where none existed before.

Proprietary Methodology — CorVent Medical

The Weekly 100

A repeatable AI-powered lead generation system that produced 19,000 targeted contacts at 40%+ open rates on a $4K monthly advertising budget.

19K Targeted contacts generated

Outcome: a system that ran without me in the room.

How I
operate.

25+ years turning complex portfolios into growth engines their own teams and customers can actually navigate, across FinTech, MedTech, and B2B SaaS. One role, three kinds of work depending on what the business needs in a given quarter.

Hands-on GTM execution

Positioning, demand generation, sales enablement, lifecycle messaging. Built and shipped directly, not delegated.

Reliability

Execution discipline at scale

Operating cadence, lifecycle governance, pipeline visibility. Tight alignment across Marketing, Sales, and CS.

Coherence

Brand and GTM architecture

What the company sells, how offerings relate, why customers should care. Portfolio clarity that removes internal confusion.

Currently available for the right opportunity.

Open to Director and VP of Marketing roles at growth-stage or enterprise B2B companies. Based in Fargo, ND, working remote. I'm not interviewing everywhere — I'm evaluating fit carefully. If you're working on a complex portfolio problem, let's talk.

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